Well hello there! I’m Alice — welcome to my litte corner of the internet! As a self-confessed fast fashion addict, I’ve decided it’s high time to slow down my style.
I’ve spent far too much of my time scrolling through page after page of clothes online trying to find the next piece to “invest” in. I was always waiting for the next parcel to be delivered, only to send the majority of its contents back. All this despite the fact that I feel extremely uncomfortable with current practices within the fashion industry, both in ethical and environmental terms. Who is suffering to provide the seemingly endless supply of unfeasably cheap new trend pieces to tempt me with? Is my cool new look really worth destroying the planet for? How do I feel about exacerbating these problems in the name of my own self expression?
Sound familiar? Maybe you suffer from the same somehow uncontrollable shopping habit or you’re simply looking for more ways to be kinder to the planet, other people and your pocket? Then come and join me in my journey from fast fashion to slow style!
Over time, I would love to switch to shopping only from responsible brands. However, due to the severe lack of transparency and engagement in the fashion industry, I can’t see myself doing this overnight. So in the meantime, I’d like to take a break from conventional shopping altogether for a while. What I really want to focus on is vintage and second-hand style as well as home-sewn pieces. What’s more, I want to celebrate the things I already own — getting the most wear out of these items is the most sustainable thing I can do.
I’d like to record my slow style journey here. I want this to be a place to explore fashion and style in a new way. The heart and soul of each post will be the story of each piece and why I love it. Fashion brings me so much joy and that’s the main thing I would like to express on these pages, as well as proving that the thrill of fashion doesn’t have to come from a spur-of-the-moment, throw-away purchase. It could be the excitement of discovering a true vintage gem, the satisfaction of creating a totally unique garment yourself or the pleasure of finding a forgotten treasure at the back of your wardrobe. So even if you’re not a big thrifter or seamstress, I still hope these pages will spark some joy. And perhaps inspire you to slow down your own style.